LI AN LEGACY - Privacy Policy
Last Updated : 2025
LI AN LEGACY ("we", "our", "us") is committed to protecting your personal data in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you contact us, submit a form, or use our funeral-related services.
By using our services, you agree to the terms outlined in this Privacy Policy.
Information We Collect
We may collect the following types of personal data :
(a) Contact Information
Name
Phone Number
Email address (if applicable)
(b) Service-related Information
Funeral service requirements
Religious or ceremonial preferences
Location details (for transport or emergency assistance)
(c) Data from Google Lead Forms & Website
Information you submit through Google Ads Lead Form
Device/browser data for basic analytics
Cookies for improving website performance
We only collect information necessary for providing our services.
How We Use Your Information
Your personal data may be used for :
Responding to your inquiries
Providing funeral arrangements and emergency assistance
Preparing quotations and service explanations
Contacting you regarding service updates or requirements
Internal record-keeping and operation needs
Google Ads performance tracking (from submission analytics)
We do not use your information for unrelated purposes.
How We Protect Your Information
We implement appropriate security measures to protect your personal data, including :
Restricted access to authorised team members only
Secure storage systems
Preventing unauthorised access, disclosure, or misuse
Sharing of Personal Data
We will not sell or rent your information.
We may share your data only under the following conditions :
Service-related third parties (e.g., transport team, ceremony staff)
Legal authorities, if required by law
With your consent for service coordination
We do not share your information with any party unrelated to your service request.
5. Data Retention
We retain your information only for as long as necessary to fulfill the purposes stated above. Once no longer required, data will be securely deleted or anonymised.
6. Your Rights
Under the PDPA, you may request to :
Access your personal data
Update or correct inaccurate information
Withdraw consent to the use of your data
Request deletion (where legally applicable)
To exercise your rights, you may contact us :
📞 012 - 438 6768
7. Use of Google Lead Form Data
When you submit your information through Google Ads Lead Form :
Data is sent directly to LI AN LEGACY
Your information is used only to follow up on your inquiry
Data is not sold, transferred, or misused
We comply with Google's Lead Form policy and PDPA guidelines
8. Updates to This Privacy Policy
We may update this policy from time to time. The updated version will be posted on our website and becomes effective immediately upon publication.
9. Contact Us
If you have any questions regarding this Privacy Policy, please contact :
LI AN LEGACY
🌐 Website : www.lianfuneral.com
📞 Phone : 012 - 438 6768
📩 Email : care.lianfuneral@gmail.com